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Notes from inside a baseball academy.
Athlete development, facility economics, and what to ask before you buy software. Written for the owner of a single-location baseball or softball academy.
Choosing software
Baseball Academy Software: What to Look For in 2026
Most comparisons are checklists of management features. The questions that matter are about athlete development, and most checklists never ask them.
Updated September 12, 2026 · 6 min read
Retention
How to Keep Families at Your Academy: Make Development Visible
Families rarely leave over price. They leave when they can no longer see what the training is doing. Five practices, in order.
Updated September 12, 2026 · 6 min read
Coaching
Your Coaches Know What Every Athlete Needs. Does Your Academy?
The most valuable knowledge in the building lives in the coaches' heads. How to turn it into a record that survives a schedule change.
Updated September 12, 2026 · 5 min read
Development
How to Recommend More Training Without Sounding Like a Sales Pitch
A recommendation feels like a pitch when there is no evidence behind it. When it comes from the evaluation and the plan, it is a coach reading a report.
Updated September 12, 2026 · 5 min read
Facility economics
Which Cage-Hours Are Actually Earning? Facility Economics for Academy Owners
Monthly revenue tells you how the academy did. It doesn't tell you which cages and which hours did it. Four numbers, plus the one about who stopped coming.
Updated September 12, 2026 · 5 min read
Reputation
How to Get Google Reviews for Your Baseball Academy (After You've Earned Them)
Most advice is about asking more often. The better approach is to ask at the right moment, in person, after the parent has seen what the training did.
Updated September 12, 2026 · 5 min read